It may be old news, but as I was browsing through Rolling Stone (a free subscription just started coming to me, I don’t know why), I saw this little bit about the Universal Music Group, the RIAA, and Nine Inch Nails:
Universal Music Group, the world’s largest record company, recently launched a worldwide crackdown against Nine Inch Nails fans who posted songs from the band’s new album, Year Zero, on music blogs. But according to sources close to NIN, the label didn’t realize that frontman Trent Reznor leaked the tracks on purpose, as part of an elaborate marketing campaign for the disc…
One song-poster who was billed and sent a cease-and-desist letter reported that a month later
“Universal contacted me, stating that all of this was a big mistake. Some persons weren’t aware of what other persons were doing.” The company returned his money and invited him to see a NIN show and meet the band.
Jessica had originally tipped me off about this track-leaking phenomenon some months ago by pointing me to her friend Patrick’s site, where he’d gathered up some coverage of it. I haven’t really been keeping up, but it sounded like a fascinating plan. Too bad the record companies are full of morons.